WISeKey presents its Cybersecurity and Trust Model at the Trust Valley.

What are the Challenges of trust in the post-COVID? We need to reinvent the meaning of trust and reset the model so we create an adapted trust model for the 4th Industrial Revolution #TrustValleyCH can play a unique mediation role #digitalTrust #Cybersecurity

Carlos Moreira, Founder and CEO of WISekey participated at the inaugural meeting of the Trust Valley with the subject “What are the Challenges of trust in the post-COVID”?

Building on the expertise of 300 companies and 500 experts, the Vaud and Geneva Cantons of Switzerland are launching the Trust Valley, a public private cooperation for safe digital transformation, cybersecurity and innovation.

Geneva and Vaud authorities, academia and the private sector have come together to create the Trust Valley, a unique center of expertise, aimed at positioning the Lake Geneva region as an agile, innovative and efficient force for digital transformation. The cooperation revolves around three main missions: (1) map key players to enhance the regional expertise, (2) facilitate collaboration among stakeholders and attract new strategic partners, (3) promote innovations and accelerate innovative projects and services.

Initiated by the Cantons of Vaud and Geneva, the founding members are Swiss Federal Institute of Technology, Lausanne (EPFL), The School of Engineering and Management Vaud ( HEIG-VD), University of Applied Sciences and Arts Western Switzerland (HES-SO Geneva), The Graduate Institute, Geneva (IHEID), University of Geneva (UNIGE), University of Lausanne (UNIL), Geneva Center for Cybersecurity Policy (GCSP), ELCA, Kudelski Group, SGS , WISeKey and SICPA.

In addition to 300 companies, the Trust Valley brings together more than 500 cybersecurity and technology experts, making it the largest talent pool in Switzerland.

Since its foundation in 1999 WISeKey continuously nurtured its trust model which has allowed it to build up its heritage:

OISTE Trust Model

WISeKey is a Swiss-domiciled Company that is backed by the OISTE foundation and has partnered with international organizations, giving it a geo-political advantage that none of our competitors can match. The Swiss domesticity and the collaboration with the OISTE foundation and international organizations to guard and manage its root keys gives WISeKey a unique trust model that has been accepted and adopted by leading international organizations, corporations and governments worldwide. The governance and heritage of our Trust Model is a significant barrier for new entrants in our target markets. Based on OISTE, our Trust Model allows root certification whereby digital identities are technically recognised by today’s office applications (browsers and e-mail systems) and provides a governance model that ensures independence of geopolitical forces, capital and other forces. This heritage has been critical for both private sector and public sector organizations.

Privacy Compliance

As part of its relationship with the OISTE Foundation, WISeKey is bound to promote the security of electronic communications worldwide which results in us seeking to ensure compliance with essential rights related to information protection online, such as privacy laws. Today’s online world is plagued by the lack of respect for privacy rights which is having a substantial impact in day-to-day use of the Internet (e.g. Spam, email list buying/selling, etc.). Due to its trust model, WISeKey is in a very strong position to use this situation as an opportunity to become the company that protects privacy rights online whilst enabling people to maximize the use of the Internet.

International Initiatives: As part of its drive to promote secure electronic communications worldwide, WISeKey has established relationships and has been involved in projects with key international organizations and initiatives such as:

ITU membership

As a result of our partnership with the International Telecommunications Union (ITU), WISeKey has provided for a number of years e-commerce solutions based on the mass usage of certification by Internet users for authorized access to intranets and restricted web-based sites. This approach changes the entire dynamics of how the Internet is used and will propel its transactional-based usage into the 21st century. As the International Agency responsible for developing many of the key standards used today in communications, the ITU is ensuring that the highest open standards are implemented to enable all countries in the world to benefit from the introduction of true e-commerce, accessible to all regardless of origin.

Other initiatives in which WISeKey is involved include the Digital Solidarity Fund, the Clinton Global Initiative, the WEF Partnering Against Corruption Initiative (PACI), the UN World Tourism Organization (UNWTO), the International Organization for Migration (IOM), the UN Commission on International Trade Law (UNCITRAL), the European Commission, the G8 Cybersecurity Working Group, OASIS (non-profit consortium driving open standards for global information society), Liberty Alliance (non-profit promoting identity-related international interoperability standards), DVB Project Office (Digital Video Broadcasting standards body).