The Ethics of Artificial Intelligence: Navigating New Frontiers

Carlos Creus Moreira
3 min readSep 12, 2023

In a world dictated by the relentless march of technology, a peculiar incident istands out as a vivid example of the challenges we face. Eric Horvitz was using his Tesla’s Autopilot function, trusting the machine with his safety, as he discussed the ethics of AI over a call. It’s almost poetic — while in conversation about the potential pitfalls of AI, the very technology under scrutiny malfunctions, thrusting Horvitz into an immediate and tangible crisis.

This incident is emblematic of the broader conundrums we face. AI is no longer confined to theoretical discussions and science fiction; it is an integral part of our daily lives, making split-second decisions that can have grave consequences.

Automotive AI alone poses a Pandora’s box of ethical dilemmas. For instance, should a car’s AI be programmed to prioritize the safety of its driver over others, or should it aim for the least amount of overall harm, even if it jeopardizes the car’s passengers? These decisions, once the realm of human instinct and split-second judgement, are now becoming pre-determined lines of code.

The tendrils of AI ethics reach much further than cars, from the online ads we see to how our photos are cataloged, and the rapidly expanding domain of personal drones. Horvitz’s aftermath experience with Tesla, which prioritized liability over addressing ethical concerns, underscores an alarming trend. Corporations are deepening their reliance on AI but seem ill-prepared or unwilling to grapple with the associated moral challenges.

Such negligence is perilous. If corporations fail to understand the gravity of ethical AI usage, they risk public backlash, legal repercussions, and moral failures. As Horvitz pointed out, the oversight mechanisms we have for other industries, like the FDA for medications, seem to be missing or underdeveloped in the realm of AI.

Yet, the ethical conundrums of AI are not confined to its legal use. The dark underbelly of the digital world reveals AI’s potential in cybercrime. Malevolent actors are leveraging AI to predict behaviors, making cyber-attacks more sophisticated and unpredictable.

Today’s youth, often dubbed ‘digital natives’, seem to have an inherent understanding of this new digital age. However, even they aren’t immune to the dangers of the cyber landscape. Recent controversies involving the misuse of personal data by social media giants underline this vulnerability.

Decades ago, society weighed the pros and cons of a hyper-connected world and chose the path of progress, often at the expense of privacy. Now, in a world where even our fridges connect to the internet, we are forced to reckon with a new challenge: How do we maintain individual privacy in a world intent on tearing down every digital boundary?

The answer lies in rekindling our commitment to ethical principles, especially in the realm of AI. Only by placing human well-being, dignity, and privacy at the core of AI development can we hope to navigate this intricate maze.

As we stand at the cusp of this technological era, it’s crucial to remember that while machines operate on logic and code, the human experience is nuanced. In our pursuit of progress, we must ensure that ethics remain our compass, guiding us through the ever-evolving landscape of artificial intelligence.

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